Many people in sales find they can increase their effectiveness by presenting themselves and their information to groups as well as individuals.
For every person spoken to across the table, much prospecting, administrative work and travel time has been invested. When addressing a group, the value of the preparation is multiplied many times over. For the sales person who is interested in individual sales, prospects can be identified much more quickly. For the sales person interested in group sales, the impact of the single presentation can be significant.
In both options, the sponsoring organization lends its facilities, creates a ready-made audience and offers its implicit sponsorship. Beyond that everything rests on the salesperson’s ability to present ideas effectively. Whether the presentation is to a group or individual, the presentation must be convincing and must motivate.
